Texas country and Red Dirt music continues to grow far beyond the Lone Star State, and the Texas Regional Radio & Music Awards are leaning into that momentum in a big way. As the organization gears up for its 16th year and fifth year at Texas Live! in Arlington, TRRMA has announced several new national partnerships that highlight just how far the genre’s reach has expanded. From motorsports to Western heritage brands and one of the nation’s most powerful tributes to American service, these collaborations shine a spotlight on the culture, values, and community that surround Texas country music.
FOR IMMEDIATE RELEASE
Texas Regional Radio & Music Awards Announces New National Partnerships
Arlington, Texas — March 9, 2026 — The Texas Regional Radio & Music Awards (TRRMA) counts down to a milestone 16th year, and its fifth year at the phenomenal Texas Live!, with the announcement of three new national partnerships that elevate the visibility and cultural impact of Texas/Red Dirt music.
Chip Ganassi Racing
A first-of-its-kind collaboration between Texas/Red Dirt music and one of the most iconic organizations in motorsports, Chip Ganassi Racing stands as one of the most accomplished organizations in North American motorsports, recognized for its championship pedigree, technical excellence, and unwavering commitment to performance around the world.
Their legacy of innovation and competitive success reflects the same dedication to craft and professionalism celebrated by the Texas Regional Radio & Music Awards. As TRRMA continues to honor the artists, broadcasters, and industry leaders shaping Texas country music, the organization proudly partners with Chip Ganassi Racing, whose pursuit of excellence mirrors the values at the heart of TRRMA.
This partnership brings together two worlds defined by grit, performance, and American storytelling, creating new cross-promotional opportunities for artists and fans.
Be on the lookout at the inaugural Grand Prix of Arlington INDYCAR race March 13–15 as CGR car #11 carries the TRRMA around the track looking for another epic win.
The National Medal of Honor Museum
The spirit of character, courage, and commitment is reflected just down the road in Arlington at the National Medal of Honor Museum — one of Texas’ most meaningful tributes to American service and sacrifice.
Opened in 2025, the museum honors more than 3,500 Medal of Honor recipients whose extraordinary bravery represents the highest ideals of our nation. Through immersive exhibits and powerful storytelling, it preserves the legacy of these heroes while inspiring future generations to lead with integrity, resilience, and purpose.
Together, TRRMA and the National Medal of Honor Museum shine a spotlight on the values that define Texas: pride in our people, respect for service, and a deep appreciation for those who rise above in their craft — whether on the airwaves, on the stage, or on the battlefield.
Visitors attending TRRMA are encouraged to make plans to visit the museum while in Arlington. A discount code is available at TRRMA.net and at the show.
American Hat Company
A legendary Texas brand and longtime symbol of authenticity in Western culture, American Hat Company will serve as an official partner of the 2026 TRRMA, reinforcing the shared values of craftsmanship, tradition, and Texas pride.
Founded on values of integrity, resilience, and unmatched quality, American Hat stands as a symbol of the very culture TRRMA honors each year: authentic, hardworking, and deeply rooted in Texas heritage.
Their commitment to excellence mirrors the dedication of the musicians and radio teams who keep Texas Country and Red Dirt music thriving across the region.
Together, TRRMA and American Hat Company celebrate the people who shape the identity of Texas — those who create, perform, support, and live the traditions that make the Texas/Red Dirt family.
“These partnerships reflect the growing influence of Texas/Red Dirt music and the strength of the community that supports it,” said event organizers. “We’re proud to align with organizations that share our passion for excellence, storytelling, and honoring the people who make the genre what it is.”
Known for its electric atmosphere and unforgettable performances, the TRRMA stage has welcomed some of the genre’s most influential artists, from chart-topping veterans to rising stars defining the next era of Texas/Red Dirt music. The 2026 ceremony promises another dynamic lineup of performances, collaborations, and tributes.
The TRRMA also recognizes the essential role of regional radio, celebrating the stations and on-air personalities who champion Texas/Red Dirt artists and connect communities across the state and beyond.
Additional event details and ticket information can be found at TRRMA.net.
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