A 30-second spot during last night’s Super Bowl cost a cool $5.6 MILLION or about $186,000 per second. So which ones were worth the money? A lot of them were teased or released beforehand, so there weren’t a ton of surprises. But there were a few – here are some of the commercials that were well accepted by viewers:
One of the best commercials was the very first one of the night. The NFL’s “Next 100” ad actually blended INTO the game. And a ton of current and former NFL players had cameos. It started with a kid running through various cities with a football while different players like Jim Brown and Joe Montana told him to “take it to the house.” He even stopped at the Pat Tillman statue in Arizona to pay his respects.
Eventually, he showed up at the Super Bowl and walked through the tunnel . . . past Hall of Famers like Brett Favre and Barry Sanders . . . then it transitioned to a LIVE FEED of the game, and he came running out on the field to deliver the game ball.
Planters had a lot of buzz going in after they killed off Mr. Peanut in an ad last month and it turned out it was just so they could get in on the whole “baby-versions-of things-are-cute” trend.
The Super Bowl ad had Wesley Snipes speaking at Mr. Peanut’s funeral. Then the Kool-Aid Man cried . . . a teardrop landed on the grave . . . and a cute, BABY version of Mr. Peanut sprouted up and made DOLPHIN sounds.
Not everyone was impressed, but the hashtag “BabyNut” DID start trending.
Bill Murray starred in a Jeep ad that recreated a bunch of scenes from “Groundhog Day”.
Watch Jason Momoa get super comfortable at home in his Rocket Mortgage Super Bowl commercial. Behind the muscles and hair is just a guy trying to relax at home – the one place he can truly be himself.
