A new documentary series titled They Called Us Outlaws has officially landed a premiere date at SXSW on March 15th, and it’s been more than a decade in the making.
The ten-part series dives deep into the late 1960s and 1970s, when a handful of rebellious songwriters in Nashville and Austin decided they weren’t going to play by the industry’s rules anymore. Instead of chasing the polished “Nashville Sound,” they leaned into grit, freedom, and creative control. And just like that, outlaw country was born.
The project features never-before-seen footage and is narrated by Texas’ own Jack Ingram, with Jennings’ widow Jessi Colter executive producing and the Country Music Hall of Fame underwriting the series, the doc will feature Nelson, Kristofferson, Emmylou Harris, Margo Price, Kacey Musgraves, and actor Matthew McConaughey, to name a few.
The 90-minute pilot episode centers on Waylon Jennings and the early Austin scene, including the legendary Armadillo World Headquarters, the venue that helped cement Austin as the epicenter of the outlaw movement.
This isn’t just another country music documentary. It’s the story of how artists fought for creative freedom and changed the sound of country music forever. From Nashville boardrooms to Austin stages, this is the rebellion that reshaped the genre.
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