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Riley Green has officially teamed up with Black Rifle Coffee Company as the brand’s latest ambassador.
The announcement was made through Black Rifle Coffee’s social media channels, where the company introduced Green as a new “powerhouse” partner. The campaign leans into Green’s outdoors lifestyle, hunting background, and blue-collar image, all of which align closely with the company’s core audience.
Black Rifle Coffee Company, founded by military veterans, is known for its focus on supporting veterans, first responders, and service members. The brand has built a strong following within the country music and outdoor communities, frequently partnering with artists, events, and personalities that reflect its identity.
The commercial featuring Green highlights his love of the outdoors and ties that into the brand’s messaging. The spot has been shared across Black Rifle Coffee’s official platforms and is part of a larger push around the partnership.
This move adds Green to a growing list of country artists collaborating with lifestyle brands that mirror their personal interests offstage. Given his public passion for hunting, fishing, and rural life, the partnership feels like a natural extension of his brand.
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