Chris Stapleton is popping up in a Super Bowl ad this year, and instead of being loud or flashy, it goes straight for the feelings.
The spot looks back at his now-iconic national anthem performance from a few years ago, the one that had players, coaches, and pretty much everyone at home getting misty-eyed.
Stapleton reflects on that moment and what went into it, while the ad quietly connects that same kind of care and patience to his Traveller Whiskey.
It’s simple, stripped-down, and very on brand for him. No overthinking it, no big speech, just a reminder that the moments people remember usually come from a lot of work nobody ever sees.
Take another look at Chris Stapleton’s powerful Super Bowl national anthem in the video below:
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