Lainey Wilson’s fiancé, Devlin Hodges, better known to most folks as “Duck,” is launching a new lifestyle golf brand called Club Country.
Hodges says the idea came a couple of years after he stepped away from football and started playing more golf. While spending time at country clubs, he realized there wasn’t really a brand that spoke to people who enjoy golf but also live an outdoors-first, country lifestyle. That’s where the name came from, not a country club, but Club Country.
The brand is aimed at people who might play a round of golf one day and go hunting, fishing, or to a concert the next. Hodges describes it as clothing you can wear on the course, at dinner, in the airport, or pretty much anywhere else. It’s less about fitting into traditional golf culture and more about building a community around shared interests.
Club Country officially launches on February 6, 2026. The date has a personal meaning for Hodges, it matches the number of followers the brand had on Instagram when it was first announced.
While Hodges is best known for his football career, he says this project isn’t about chasing fame or hype. His goal is to see people actually wearing the brand out in the real world and connecting over the lifestyle it represents.
For fans of Lainey Wilson and anyone who enjoys golf with a little country attitude, Club Country is something to keep an eye on as it gets closer to launch.
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