Tito’s Handmade Vodka Welcomes LALO Tequila to the Family

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Big news out of Austin, y’all! Our two favorite drink enablers just decided to move in together. Tito’s Handmade Vodka is officially welcoming LALO Tequila into the family, and honestly…our livers are already filing for divorce.

For nearly 30 years, Tito’s has been the “do one thing, do it right” king of vodka. LALO, meanwhile, has been quietly flexing on the tequila world with that simple, no-BS, quality-first approach. Put them together and what do you get? A partnership built on respect, trust, and the promise of a whole lot of really good nights (and really bad mornings).

Now, before you panic … LALO isn’t changing. Co-founder Lalo González is still steering the ship, keeping his family’s tequila legacy alive and well. Tito’s isn’t here to mess that up; they’re just adding some Austin-sized muscle to make sure more people get their hands on it.

If you’ve never sipped LALO, consider this your sign. It’s clean, smooth, and dangerously easy to drink. If you have sipped it, then you know exactly why Tito’s slid into their DMs.

The deal should be closing soon, but the celebration has already started.

So… who’s hosting happy hour?

Via Tito’s Facebook:

Big news, straight from our hometown: We’re beyond thrilled to welcome @lalospirits into the Tito’s Handmade Vodka family. For nearly 30 years, we’ve lived by the belief that if you’re going to do one thing, do it right. LALO Tequila shares that same spirit. Simple, uncompromising quality, and always with heart.

This isn’t your typical partnership. It’s built on respect, trust, and a promise to keep doing what we both do best: making world-class spirits that people love.

If you haven’t sipped LALO yet, you’re in for something truly special. And to the fans who already know its magic, thank you. Our two brands are committed to preserving everything that makes LALO exceptional, with co-founder Lalo González continuing to steward production, carrying on his family’s legacy and the tequila’s integrity.

The next chapter is about to begin with the deal anticipated to close in the near future.