Uber Eats has released a new Super Bowl commercial featuring Matthew McConaughey.
The ad continues the brand’s ongoing “football is for food” theme, with McConaughey once again suggesting that football exists mainly as a vehicle to sell food. The commercial leans into dry, absurd humor, building on the idea that the entire sport may have been designed with snacks and delivery orders in mind.
One moment in particular has people talking: a Bradley Cooper finger puppet used by McConaughey. It’s strange, slightly confusing, and honestly tough to explain in writing, you really do just have to watch it.
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