H-E-B has released its 2018 Super Bowl commercial, featuring hip-hop country star Cowboy Troy.
“We’re committed to searching every inch of the Lone Star State to find the finest, most unique items that showcase the flavors of Texas,” said Cory Basso, Vice President of marketing and advertising. “We’re on a mission, and Cowboy Troy’s hip hop-country tunes provide a great backdrop for our Quest for Texas Best.”
Texans will be able to see the minute-long version of the commercial during halftime as well as the 30-second version between the third and fourth quarters.