Hostess Brands, in partnership with Kerry Convenience, today announced the launch of Twinkies® Cappuccino, available now for the c-store channel. The parties have entered a license agreement through which Kerry will manufacture and distribute the new products under the Hostess brand.
Inspired by Hostess’ classic Twinkie, the delicious cappuccino beverage combines creamy milk, sponge cake flavor and a hint of coffee for a delightful twist on this all-time favorite. It is available now in the popular northeastern convenience store chain Sheetz, and will be available in convenience stores nationwide in the coming weeks.
“Since The Sweetest Comeback in the History of Ever, Hostess has risen to be the #1 snack cake of choice for c-store customers,” said Ellen Copaken, Vice President of Marketing at Hostess Brands, LLC. “Twinkies Cappuccino not only provides consumers with another option when selecting a treat, it combines two of their favorites into one decadent indulgence. Further, the beverage allows c-store operators the opportunity for multi-category promotional activity, rewarding consumers in an engaging way.”
“We are delighted to bring the iconic taste of Twinkies to consumers in a new form – that of a cappuccino,” said Sharon Porter, director of marketing, Kerry Convenience. “Kerry’s thorough understanding of the hot dispensed category, as well as the c-store channel, has allowed us to produce an operationally easy, dispense ready, high-quality product representative of the treat beloved by generations.”
This first-time entry for Hostess into the hot dispensed category closely follows on the launch of Deep Fried Twinkies and the release of several Hostess ice cream products, both of which were also new categories for the brand.