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Diet Coke Is Launching New, Trendier Flavors in New, Trendier Cans …

Diet Coke Is Launching New, Trendier Flavors in New, Trendier Cans …

Hashtag Trendy.

Coca-Cola just announced they’re launching a sleeker design for Diet Coke cans and some new flavors. The goal is to compete with trendier, more sophisticated drinks like LaCroix and Izze.

The cans are still 12 ounces, but they’re taller and narrower than normal soda cans. And the new Diet Coke flavors are Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry.

“We’re modernizing what has made Diet Coke so special for a new generation,” Diet Coke group director Rafael Acevedo said in a press statement. “Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side.”

All of these new cans and flavors will hit stores later this month, but if you’re not into them, Coca-Cola is still planning to sell the traditional Diet Coke cans.

 

Rita Ballou

January 11th, 2018

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